(Just to reiterate - my opinions are strictly my own, and not that of my employer).
Sometimes, when marketing a comic book movie, some associations - although obviously - might be best ignored. Such as this:
One of offline pals forwarded me this photo from failblog.org (NSFW)
One of my work colleagues (with whom I disagree about Gambit, but agree about Sabretooth) forwarded me this item. It's safe for work...but don't view after eating. Trust me on this.