First, a disclaimer - I volunteered to be part of the launch team for The Myths of Creativity, a book written by David Burkus.
Why? Because as a non-profit/small business/comics/television aficionado, I like introducing myself to new ideas, to challenge myself to...well, think creatively.
I've alluded to this on the blog many times in the past - sometimes, we get so enamored of our own thought processes that we don't challenge ourselves to consider different ways of doing things. I'm glad to help spread the word about this book, because after reading a sample chapter, I simply want to read the rest of it.
Here's a great trailer - enjoy!